alter. is an experimental design event that promotes prototyping and collaboration by creators from diverse fields who will shape the next generation, presenting alternative approaches to product design. Eleven projects—comprising 59 creators—selected by committee members leading the global design scene will exhibit their works.

The venue will also feature a showcase of results from a product design education program for teenagers, as well as talk sessions, a market, and more—inviting visitors to re-examine the value of product design in contemporary society.