Since founding his menswear label in London in 2018, Omar Afridi has developed a quiet but distinct presence in the fashion world. The brand made its debut with the AW19 collection at London Fashion Week, marking the start of its trade relationships both in Japan and abroad. Rooted in the concept of “primitive mode,” the label unveils two collections each year through showcasing at Paris Fashion Week. This considered, deliberate pace culminated in two milestones: the opening of the brand’s first atelier and flagship store in East London in 2024, followed by its first flagship store in Japan, in Takanawa, Tokyo, in 2025.
project : A SITTING ROOM
