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alter. opens up new possibilities for product design.

Projects selected by our internationally minded committee go beyond presenting original products—they propose new forms of expression that extend to exhibition-making and the audience's experience as a whole.

By bringing together creators from different disciplines, alter. makes dispersed emerging talents visible not as isolated points, but as a collective force. By accelerating collaboration across industry boundaries, we will continue to redefine what products are for—and what roles they can play—in the society to come.

Product design is inseparable from how we live. That is precisely why, through alter., we aim to reexamine the relationship between people and products, and to spark new discoveries of value—new perspectives on well-being, and what it means to live well today.

Photo by Go Itami

program

01. exhibition

Product exhibition by a cross-industry creator collaboration project

02. circuit

A program that brings works from the exhibition space into everyday life, allowing them to circulate throughout society
A seamless experience—from discovering prototypes and design products to understanding their value and making a purchase

03. lounge

A space where visitors can spend time touching, using, and engaging with furniture and objects
Talks will be recorded live with an audience in the adjoining Studio

04. award

An award curated by globally renowned committee members

committee

Dan Thawley
profile

Dan Thawley is an Australian-born journalist and editor, based in Paris, France. As the artistic director of MATTER and SHAPE, a new annual design salon in the Jardin des Tuileries that stands at the crossroads of applied arts and design, he promotes new creative and business-led conversations between collectible and industrial design, architecture, fashion and luxury.
With 15 years experience in the editorial field, Thawley spent over a decade as editor in chief of the cult Belgian biannual A Magazine Curated By, accompanying acclaimed international fashion designers and creative directors to manifest their creative visions in a custom print title. He has authored books with Rimowa, Erdem and the OTB Group, and contributed freelance writing for international cultural titles including American Vogue, Aperture, Architectural Digest, Business of Fashion, Vogue Italia, T Magazine, Pin-Up, Wallpaper* and the Wall Street Journal.
In 2017, he curated a series of 3 exhibitions with Gucci exploring Alessandro Michele's cultural universe. In 2023, he curated ‘CC-Tapis: An Encounter With Charlotte Perriand’ at Galerie Filles du Calvaire, followed by the exhibitions ‘Foreign Flowers’ (2024) and ‘Another Grammar of Ornament’ (2025) at India Mahdavi Project Room, Paris.

Faye Toogood
profile

Faye Toogood is a British artist working at the boundary between functional object and sculpture.
Her practice is rooted in the shapes and materials of the English countryside, from gnarled oak trees to ancient standing stones. It resists categorisation and is driven by contradiction: soft and hard, practical and poetic, handmade and industrial.
Toogood begins with a hands-on process. Humble materials such as cardboard and clay are used to test and rework form, before being scaled up to the point of abstraction. Whether making a chair, a large-scale installation or a piece of public art, the result carries a sense of play and a directness of touch.
Her work is held in major museum collections worldwide, including Philadelphia Museum of Art, Dallas Museum of Art, High Museum of Art in Atlanta, Corning Museum of Glass in New York, the National Gallery of Victoria in Melbourne, the Baltimore Museum of Art, Denver Museum of Art, Pizzuti Collection of the Columbus Museum of Art and the Fabergé Museum in St Petersburg.
She has exhibited internationally at Phillips de Pury and the Victoria & Albert Museum in London, the Triennale in Milan, D Museum in Seoul, National Gallery of Victoria in Melbourne, National Theatre in Qatar and Chatsworth House in Derbyshire.
Faye Toogood is represented by Friedman Benda in New York.

Johan Deurell
profile

Johan Deurell is a curator of design and architecture interested in discourses around cultural hybridity, politics and ecology, working at the Vitra Design Museum, Weil am Rhein.
His current project is the retrospective exhibition Geoffrey Bawa: Architecture for the Senses, co-curated with M+, Hong Kong, and the Geoffrey Bawa Trust, Colombo. Prior this, he was at the Zaha Hadid Foundation, London, where he oversaw their exhibitions programme and curated exhibition such as Zaha’s Moonsoon and Younes Ben Slimane: Images de Tunisie.
In 2018-22, he was at Röhsska Museum of Design and Craft, Gothenburg, where he curated exhibitions such as Lap-See Lam, Migration: The Journey of Objects, Forensic Architecture: Design as Investigation and Ocean Plastics.
Prior to this, Johan was a lecturer in cultural studies at Central Saint Martins, London, and University for the Creative Arts, Surrey. He has edited books on art, architecture and design, and contributed to wide range of publications such as The Art Newspaper, Architectural Design, Frieze and Icon, among others. Johan is a graduate of the History of Design programme at Royal College of Art/Victoria and Albert Museum, London.

Jun Aoki
profile

Born in Yokohama in 1956. Architect. After working at Arata Isozaki & Associates, he established his own practice in 1991. His work spans a wide range of building types, including public facilities, commercial buildings, and private houses. Major works include the Aomori Museum of Art (2005) and the Kyoto City Kyocera Museum of Art (2020, co-designed with Tetsuo Nishizawa). His activities extend beyond architecture to include the expansion of architectural concepts as well as writing across the fields of architecture, art, and literature.

Laura May Todd
profile

Laura May Todd is a Milan-based journalist and author with a focus on design, architecture and interiors.
She is the Milan editor of Wallpaper magazine and a regular contributor to leading international publications including T: The New York Times Style Magazine, The World of Interiors, Architectural Digest, Elle Decor and Vogue. In 2024, she published Italian Interiors with Phaidon Press, following her debut book How To Get Away: The Design of Retreat (Lannoo Publishers, 2021).
Approaching design from a global perspective, Laura has profiled many of the industry’s most influential figures and reported on key design movements across India, China, Taiwan, Tunisia, Lebanon, as well as throughout Europe and North America. She is particularly interested in the evolution of local design cultures and the broader directions of the industry, and the ways in which these forces shape and inform one another.

organizing committee
Kensuke Kidani, Taku Sato, Masaaki Ando, Takuto Imagawa, Sang-ai Kim, Yu Ohga, Yuta Takeda, Shunta Ishigami
venue design
Osamu Sakuma (Rondade)
art director / graphic designer
Heijiro Yagi, Riku Hoshika

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