alter. 2025 NOV Nihonbashi, Tokyo
ABOUT
alter. is a project / event that challenges conventional notions surrounding the creation of products, with its aim to redefine the value and creativity of design.
STATEMENT
alter. – Transformation as Liberation
As technology refines the world into seamless efficiency and optimization reduces creativity to a matter of selection, how can culture reassess and renew its intrinsic value?
One’s sense of self is sharpened through encounters with others, shaped by exposure to the unfamiliar.
It is in the recognition of irreconcilable differences between oneself and the other that a profound anticipation for creation—and a sense of wonder—emerges.
alter. is a collective of "irreplaceable egos"—an assemblage of singular perspectives that form the foundation of creativity.
What must be transformed? What must remain untouched? What is beyond the realm of change?
By relentlessly interrogating these questions, alter. seeks to redefine the creative landscape of product design, forging new values and aesthetic possibilities.
EVENT
| Name : | alter. 2025, Tokyo |
|---|---|
| Dates : | November 7 (Fri) – November 9 (Sun), 2025 *Press Preview / Reception on November 6 (Thu) |
| Venue : | Nihonbashi Mitsui Hall |
| Organizer : | alter. Executive Committee |
APPLICATION
Exhibition Categories
Applications are open to creators and projects from any genre or industry showcasing products.
At alter., exhibitors are responsible for designing and constructing their own exhibition space in a raw venue. Therefore, not only the attractiveness of the product itself but also the exhibition method and communication approach are evaluated. Applications may include both new and past works, but "a fresh perspective" will be required.
Exhibition Fees & Support
alter. will provide financial support for exhibition and presentation costs, covering up to 3 million yen (tax included), depending on project scale.
※ Financial support will not be available for SOLO applications
※ Applicants must prepare exhibition materials such as pedestals, walls, and lighting on their own.
| Category | SOLO | PROJECTS S | PROJECTS M | PROJECTS L |
|---|---|---|---|---|
| Exhibition Space | 5㎡ | 15㎡ | 50㎡ | 100㎡ |
| Team Size | 1 person/group | 3-5 people/group | 5-8 people/group | 8+ people/group |
| Exhibition Fee | 100,000 JPY | Free | Free | Free |
| Exhibition Support | None | 100,000 JPY | 1,000,000 JPY | 3,000,000 JPY |
How to apply
Please review the guidelines and submit your details through our online form. *Free of charge
Application deadline
April 30th, 2025 Noon Japan time
Results
Applications will be screened by our selection committee. Results will be notified by mid June.