alter. 2026 NOV Nihonbashi, Tokyo
alter. 2026, Tokyo will open for applications on February 9th.
We are looking forward to your applications.
ABOUT
alter. is a platform where next-generation creators from diverse disciplines form teams and,
through prototyping and collaboration, reimagine the value of product design.
STATEMENT
alter. opens up new possibilities for product design.
Projects selected by our internationally minded committee go beyond presenting
original products—they propose new forms of expression that extend to
exhibition-making and the audience’s experience as a whole.
By bringing together creators from different disciplines, alter. makes dispersed emerging
talents visible not as isolated points, but as a collective force.
By accelerating collaboration across industry boundaries, we will continue to
redefine what products are for—and what roles they can play—in the society to come.
Product design is inseparable from how we live. That is precisely why, through alter.,
we aim to reexamine the relationship between people and products, and to spark
new discoveries of value—new perspectives on well-being, and what it means to live well today.
JOURNAL
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PODCAST
Event Overview
| Name : | alter. 2026, Tokyo |
|---|---|
| Dates : | October 29 (Thu) – November 1 (Sun), 2026 *Press Preview / Reception on October 28 (Wed) |
| Venue : | Nihonbashi Mitsui Hall |
| Organizer : | alter. Organizing Committee |
Application Overview
Exhibition Categories
Applications are open to creators and projects from any genre or industry showcasing products.
At alter., exhibitors are responsible for designing and constructing their own exhibition space in a raw venue. Therefore, not only the attractiveness of the product itself but also the exhibition method and communication approach are evaluated. Applications may include both new and past works, but "a fresh perspective" will be required.
Exhibition Fees & Support
The category you can apply for depends on your team composition. Please check the requirements for each category below. Depending on the scale of your project, we will provide financial support of up to 3 million yen (tax included) for product development and production, as well as exhibition and presentation costs.
| Category | PROJECTS S | PROJECTS M | PROJECTS L |
|---|---|---|---|
| Exhibition Space | 20㎡ | 40㎡ | 80㎡ |
| Team Size | 2 groups or more | 3 groups or more | 4 groups or more |
| Exhibition Fee | Free | Free | Free |
| Exhibition Support | 200,000 JPY | 1,000,000 JPY | 3,000,000 JPY |
- If you normally work as a team or collective, your project will be counted as "one group" for the application.
- While product production costs are included in the support for this edition, the jury will evaluate the project as a whole; the overall quality of the presentation remains an important criterion.
- Only one PROJECT L will be selected.
How to apply
Please review the guidelines and submit your application via the form.
*Application is free of charge.Application deadline
April 30 (Thu), 2026, 12:00 noon Japan time
Selection
Applications will be screened by our committee. Results will be notified by mid June via email.
Timeline Leading Up to the Event
- Early February: Application opens
- April 30: Application deadline
- Late May: Notification of results
- Early June: Individual briefings / meetings with exhibitors
- Mid June: Submission of profile information & exhibition plan
- Mid August: Official website launch / Press release
- Mid September: Exhibitor briefing / Networking event
- Late September: Website update
- October 28: Press Preview / Reception
- October 29 – November 1: alter. 2026, Tokyo
*The above schedule may change due to various circumstances.